Dale Farm Harnesses Temperature Data for Ice Cream Campaign in Northern Ireland

Stay informed and ahead of the curve! Follow AgriTalker on WhatsApp for real-time updates, breaking news, and exclusive agricultural content. Don't miss out – join now! Join AgriTalker Newspapers Channel

Dale Farm Harnesses Temperature Data for Ice Cream Campaign in Northern Ireland

While this year’s summer in Northern Ireland hasn’t exactly been a scorcher, Dale Farm, the dairy cooperative, devised a clever way to remind ice cream enthusiasts to stock up on their products during the fleeting hot days. They rolled out a cutting-edge, data-driven programmatic Out of Home (OOH) campaign.

Dale Farm joined forces with the independent Out of Home (OOH) media agency, Talon, and the Hollywood-based agency Ardmore in County Down to pioneer a novel approach to promoting their ice cream range in Ireland this summer.

For Ardmore, this campaign marked a media first, spanning various Adtower digital screens within retail settings across Northern Ireland. These ads were strategically displayed when the temperature soared to 18 degrees Celsius, specifically between 12-7 p.m. This precise timing allowed Dale Farm to tap into the impulse and convenience channel, capitalizing on customers’ cravings for ice cream, whether the weather was sunny or not-so-sunny.

Eoin Carroll, the account manager, applauded Dale Farm’s approach, stating, “Dale Farm’s latest campaign is a fantastic example of a business that is embracing data insights and AdTech to create the most engaging and highly targeted content for consumers. Programmatic is increasingly becoming a must-have for advertisers where measurability and effectiveness are crucial.”

Claire Hale, senior brand manager at Dale Farm, shared their perspective, saying,

“We are always looking to ensure that our advertising is both impactful and relevant for our customers, and we knew that this would be the most effective through programmatic OOH. To run ads that are contingent on temperatures is an exciting new opportunity for us. This makes our content more meaningful to relevant audiences.”


We do hope that the information we were able to provide you is helpful. Check out other unique articles on our blog for more detailed information and do well to share with your friends and family. Follow us on our Twitter and Facebook to stay updated with premium details.

Please leave any comments or questions in the area given below.

DISCLAIMERThe views and opinions expressed in AgriTalker are those of the authors and do not necessarily reflect the official policy or position of AgriTalker. Any content provided by our bloggers or authors is of their opinion and is not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.

Information is presented to the best of our knowledge and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability concerning the website or the information, products, services, or related graphics contained on the website for any purpose. Therefore, any reliance you place on such information is strictly at your own risk. 

EXTRA: Be sure to consistently check for an abundance of valuable resources, including tips, news, and updates on agriculture and farming practices to stay informed and enhance your expertise in the field.

RECOMMENDED  Historic Northwood House Farm Hits the Market: A Rural Retreat with 18th-Century Charm
Copyright 2024 AgriTalker. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten, or redistributed in whole or in part without prior express written permission from AgriTalker.

Follow on Facebook, Twitter and Instagram

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from AgriTalker

Subscribe now to keep reading and get access to the full archive.

Continue reading