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Rare White Poinsettias Bloom at Lincolnshire Farm for Christmas Cheer


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Rare White Poinsettias Bloom at Lincolnshire Farm for Christmas Cheer


News Summary:

  • Lincolnshire’s Bridge Farm Group blooms rare white poinsettias, defying traditional red hues.
  • The Tesco supermarket chain is set to offer these unique Christmas flowers, adding a touch of exclusivity.
  • White poinsettias, a symbol of festive evolution and historical charm, create anticipation among shoppers.

In the heart of Lincolnshire, amidst the sprawling beauty of Spalding, a delightful surprise has bloomed at Bridge Farm Group. Known for cultivating an annual bloom of over a million poinsettias, this year they’ve added a touch of rarity to their repertoire—the elusive white poinsettia.

Traditionally, the vibrant red hue dominates the Christmas season, adorning homes and festive displays across the country. Yet, breaking the mould of tradition, Bridge Farm decided to introduce a unique touch with the white Alaska poinsettias. Originating from Sabaudia, nestled 62 miles south of Rome in Italy, these pristine beauties stand out in stark contrast against the more familiar reds and pinks.

The managing director of Bridge Farm, David Brown, expressed his excitement about this novelty. With over 100 varieties of poinsettias available in shades spanning red, pink, white, yellow, orange, purple, and even multi-coloured ones, the anticipation brews regarding the reception these rare white blooms will receive from shoppers this year.

The allure of these unique plants is not merely about their aesthetic charm but also their historical roots. Poinsettias trace their origins back to the rugged terrains of Mexico, where they grew in abundance, much like wildflowers. It was Joel Roberts Poinsett, a dedicated botanist and the United States’ representative to Mexico, who lent his name to these captivating blooms.

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However, it was the skillful cultivation in the USA during the early 1900s by Albert Ecke, a German immigrant, that transformed these wild plants into the iconic symbols of Christmas they are today. The Ecke family, through innovative marketing strategies, embedded poinsettias firmly within the festive traditions of the 20th century.

Tesco, one of the prominent supermarket chains, is poised to showcase these rare white poinsettias to eager shoppers. Vicky l’Anson, the plant buyer at Tesco, is hopeful that these unique blooms will elicit a genuine “wow factor” among customers. Over the years, poinsettias have soared to become the number one gifting flower during the festive season, akin to a beacon heralding the advent of Christmas.

The limited bloom season of poinsettias makes their presence in stores fleeting, spanning a brief eight-week period that culminates by the end of December. It’s this ephemeral nature that infuses these blooms with an added sense of exclusivity and charm.

As the delicate white petals grace the shelves of Tesco, it’s not merely a display of rare flowers but a testament to the evolution of tradition. The rich history of these blooms, from their humble origins in Mexico to becoming an emblem of Christmas across the globe, adds depth to their appeal.

In the hands of shoppers, these white poinsettias become more than just plants; they embody the festive spirit, symbolising hope, tradition, and the joyous anticipation of the Christmas season. Their rarity is not just in their colour but in the stories they whisper, the traditions they carry, and the delight they bring, painting a canvas of Christmas cheer.

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